Retail Industry
From retail strategy to operational execution, we help retailers fortify their businesses, strengthening the readiness, resilience and relevance needed for whatever disruptions that lie ahead.
Retailers have contended with disruption for decades, surviving changing consumers, more data and new entrants to varying degrees of success. But never has there been such dramatic change at such a rapid pace. Retailers can’t wait for things to “settle” or for their paths to clear to galvanize for what’s ahead. Disruption will come daily. Consumer expectations will continue to intensify. Economies will ebb and flow. Supply chains will get more complicated. And new channels and technologies — such as AI, Web3, the metaverse, and the yet to be coined — will continue to emerge, diverge, and redefine the retail landscape.
How consumer affordability, loyalty and trust were redefined in the age of AI
As consumers redefine core tenets of their relationships with retailers and brands, how can companies navigate these shifts?
21 Jul 2023
Core retail principles remain king as businesses go direct-to-consumer
Uncover the skills companies need to win in direct-to-consumer as cross-industry e-commerce, store and merchandising capabilities appear.
19 Jul 2023
Why optimizing operations will enhance the consumer experience
Retailers must redesign their operating model to evolve with their consumers, starting by addressing five key areas. Read more.
24 Feb 2022
With every passing millisecond, new data about billions of consumers is generated. We help retailers make sense of and derive value from that consumer data. We approach it as a virtuous cycle, where insights from the shopping and buying experience are applied to the business, then back into the experience, again and again. Every insight is germane and relevant to the next, lowering cost to acquire while increasing customer lifetime value. From insight to value, it’s consumer data, fortified.
Zero-party: The next frontier in consumer data
Businesses can get the information they need to boost the customer experience while respecting consumers’ privacy rights and building trust.
4 Aug 2023
Why data value exchange is important to retailers and brands
A symbiotic relationship between retailers and brands is ideal for addressing growing consumer expectations and delivering experience.
12 Jun 2023
Why consumer data is the foundation to the consumer experience
How data can be used as a strategic lever by retailers and brands to foster new levels of consumer engagement.
16 Aug 2021
Retailers are only as successful as their ability to curate, source, stock and deliver what consumers want, when they want it. We help retailers unlock agile merchandising that brings the right products to the right places. From product visibility to inventory agility, it’s merchandising, fortified.
How supply chains benefit from using generative AI
Across the end-to-end supply chain, the buzzworthy technology adds extra capabilities to AI tasks and promises a simplified user experience.
27 Jul 2023
To go beyond transactions, retailers must orchestrate the right conversations, using consumer data and MarTech effectively to show they know consumers. We help power the ongoing connections and personalization needed to increase customer lifetime value. From touch points to trust points, it’s customer loyalty, fortified.
7 ways to unleash value and drive growth from your MarTech and teams
After heavily investing in MarTech, brands still struggle to scale in growth and profits. It’s time to look within.
12 Sep 2023
When consumer data drives, retailers and brands win
In a tight race for customers, knowledge, insight and strategy are the engine that beats the competition.
31 May 2023
Where consumers interact with a retailer continues to expand. Today it’s stores and digital commerce; tomorrow it could be anywhere. We help retailers rethink commerce strategies and operations, maximizing channel purpose, space and footprint to orchestrate continuous journeys ready for any established or emerging channels. From omnichannel to omniready, it’s experience, fortified.
Do you need a new digital path to reach the new digital customer?
Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up.
25 Apr 2023
How regulated products will be the next wave of e-commerce
How retailers are navigating the shift towards digital and the evolving regulatory landscape.
9 Nov 2022
Prioritize commerce transformation to drive long-term gains
Keeping pace with evolving customer expectations requires retailers to re-evaluate e-commerce strategies with tomorrow in mind.
9 Nov 2022
Realizing Carrier Residential’s e-commerce ambitions
Learn how the EY teams and Shopify helped an e-commerce business redesign their distribution model.
7 Nov 2022
How to drive profitable growth via D2C
Changing consumer requirements prompt new D2C models
29 Oct 2021
Retail Industry case studies
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How Wawa is catering to customers with new convenient offerings
Consumer experience
Creating customized omnichannel experiences to address customer demands and market trends
- Employ technology as a differentiator
- Create unified commerce platforms
- Blend technology and people
- Leverage data to enhance customer interactions
▉ The challenge
How to innovate with technology to create personalized customer interactions while maintaining a commitment to convenience and personal connection.
▉ The solution
Understand consumer data to drive a digital transformation that connects the end-to-end customer ecosystem to create a world-class multichannel environment – offering automation and personalization.
▉ The outcome
A unified commerce strategy that supported associates to deliver even greater customer service, enhanced consumer experiences and fulfillment of Wawa’s company purpose.
Retail convergence trends
The recent boom in retail media networks is just one example of the convergence taking place across the retail and technology industries. Isaac Krakovsky and Nuno Leal talk about the role of direct-to-consumer, and how retailers and tech players can crack the convergence code leveraging data.
Consumer in practice: Actioning CPG and retail transformation
Our Consumer in practice playbook series offers practical insights and actionable steps to help CPG and retail leaders address a host of top-of-mind issues, navigate disruption and position themselves for both success today and growth tomorrow.
